TEXAS FRENCH BREAD – RED RIVER 1982-2009 RIP
October 21 | 2009
For you long time TFB patrons out there – sad to say, we finally closed the Red River store on October 15. Opened in 1982 as the newer larger location where our bread bakery could be housed (we had substantially outgrown the original store at 3400 Guadalupe), the venue was the site of some of TFB’s best work. But as we’ve grown in our efforts at our Rio Grande cafe over the past few years and moved our bread baking operations over – we began to suspect that with only a few blocks separating the two stores, we were probably canabalizing our own market. So we decided to really get serious and focus on our nighttime bistro business here at our flagship store, and have taken the risk of closing down the Red River store. We hope this will free up a lot of our time and energy that can be devoted to making the part of this business were are most in love with as good as it can be. Still – change is always bittersweet, and it seems worth noting that the Red River store was our best and most profitable endeavor for many years.

Hope to see you all here at 2900 Rio Grande tonight,
Murph










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